Those options are passed as command and args (see the general form docs for the run command), and are available under the advanced options section on the Add Service page.
Ps.
Ref. to the Dockerfile docs for the CMD directive how command vs. entrypoint is used.
Pps.
In case entrypoint is defined, and not overridden by the run command, the command and its arguments are simply passed as (additional) arguments to the entrypoint.